Touristes de Switzerland à Phuket : arrivées par année et par mois

Switzerland accounted for 142 117 guest arrivals at Phuket accommodation establishments in 2025 — 1.4% of all foreign check-ins (10 085 407) and rank #18 among the 38 foreign rows (including the residual “Others”) the Ministry of Tourism and Sports publishes for the province. Against 2024 (143 548) that is −1.0%; against 2019, the last pre-pandemic year (181 140), it is −21.5%.

Over the whole series the market went from 210 626 in 2013 to 142 117 in 2025 (−32.5%). The best year on record is 2014 with 213 105 check-ins. The pandemic low was 2021 at 11 181. Switzerland’s share of foreign arrivals moved from 1.9% in 2019 to 1.4% in 2025, so other markets grew faster.

Seasonality: in 2025 the peak month was février (26 524) and the quietest juillet (4 625). Averaged over 2023–2025, arrivals are strongly seasonal (4.7× between février and août): November–March carries 52.7% of the year and June–August 13.9%, which makes Switzerland a winter market for Phuket. Before the pandemic (2013–2019) the strongest month averaged 15.8% of the year, in janvier.

Definitions: a guest arrival is a check-in at a registered hotel, resort, guesthouse or serviced apartment in Phuket province, counted by the nationality given at check-in. It is not an airport arrival and not a count of people: someone who stays in two hotels is counted twice, someone in a private villa is not counted. The nationality series runs 2013–2025; the 2026 split will appear with the ministry’s 2026 annual file, expected mid-2027. Source : ministère du Tourisme et des Sports de Thaïlande, statistiques provinciales, consultées en septembre 2026; files refreshed 2026-09-05.