How to read these tables
The figures are guest arrivals at accommodation establishments in Phuket province — check-ins at hotels, resorts, guesthouses and other registered accommodation — as published by Thailand’s Ministry of Tourism and Sports, by nationality and by month. They are not airport arrivals and not visitor counts: a traveller who changes hotel is counted twice, a traveller in a private villa is not counted at all. The nationality is the one recorded at check-in; “Korea”, “USA” and the regional rows (“Middle East”, “East Europe”) are the ministry’s own labels. The tables show the ten largest foreign markets of each year — the set changes slightly from year to year — and the last column is the total for all foreign nationalities, 10 085 407 in 2025.
All foreign check-ins together peaked in декабрь 2025 (1 026 381) and bottomed in июнь (692 365), a ratio of 1.5 between the busiest and the quietest month. November to March carried 44.6% of the year, June to August 23.5%. Before the pandemic the peak month averaged 12.2% of the year (январь, 2013–2019); over 2023–2025 it is 10.2% (декабрь). An even calendar would give each month 8.3%. Among the six markets charted above, Германия has the highest winter share (50.5% in November–March), Индия the widest swing between its busiest and quietest month (4.2×), Австралия the flattest calendar (1.4×), and Индия the strongest growth since 2019 (+356.5%).
Россия: the winter-leaning market
Россия is the largest foreign market in 2025 with 1 748 249 check-ins (+92.3% vs 2019) and a winter-leaning market: 49.4% of Russian arrivals fall in November–March, against 21.2% in June–August. The peak month was январь (185 626), the low октябрь (110 589), a 1.7× swing. The pattern was the same before 2020 — the pre-COVID peak month was январь at 16.5% of the year — but the base is now roughly twice as large, and Phuket’s highest monthly occupancy of 2025 was in январь (86.4%); the same calendar drives the high-season prices in the index.
Китай: holiday calendar, not weather
Китай sent 1 285 894 check-ins in 2025 (−58.8% vs 2019, when it was the largest market). Its calendar follows Chinese holidays rather than Phuket’s dry season: the 2025 peak was июль (150 214), the low июнь (59 543); June–August carried 27.7% of the year and November–March 43.7%. Before the pandemic the strongest month averaged 11.3% of the year in январь; over 2023–2025 it is декабрь at 10.8%. Month to month the Chinese series is the most volatile of the six (coefficient of variation 28.8% across the twelve months of 2025) — visa rules, flight capacity and news cycles move it within a single quarter, which is visible in the 2025 table.
Индия: two seasons
Индия is the third market with 1 029 588 check-ins in 2025, +356.5% vs 2019 — the fastest-growing of the six since then. Its seasonality is strongly seasonal (4.2× between декабрь, 116 972, and август, 28 135): the Indian school holidays in May–June carried 18.3% of the year, October — the Diwali and Dussehra window — 8.5%, and November–March 47.8%. Indian demand is what fills Phuket in months that used to be the low season, and it is a large part of why the island’s seasonality curve has flattened since 2019.
Великобритания, Германия, Австралия
The Великобритания (762 815 check-ins in 2025, +125.9% vs 2019) peaked in ноябрь (91 169) with the low in март (39 587); November–March took 41.8% and the British summer holidays, June–August, 25.3% — a moderately seasonal profile with two shoulders rather than one winter peak.
Германия (571 661, −10.5% vs 2019) is a classic winter market: 50.5% of German arrivals fall in November–March, the peak was февраль (65 245) and the low июнь (31 252), 2.1× apart. The Christmas–New Year weeks and the weeks that follow are the densest part of the German year on the island.
Австралия (628 551, +30.3% vs 2019) has the flattest calendar of the six: 1.4× between январь (65 241) and сентябрь (46 235). Australian school holidays fall in every quarter and Phuket is a short direct flight, so the market fills the shoulder months as much as the peak.
What it means for a trip
If you want the island at its quietest, the tables point to июнь; if you want to avoid a specific crowd, look at that market’s low month rather than the island total — the Russian low (октябрь) and the Chinese low (июнь) do not coincide. Prices follow the same calendar with a lag: the Phuket Travel Price Index records hotel and villa medians on the 1st and 15th of every month, so the seasonality here can be read against the price series. For climate by month — rain days, sea state, sunshine — see the best-time-to-visit page; for the definitions behind every column and the annual totals, the statistics hub.
The ten markets shown for 2025 are Россия, Китай, Индия, Великобритания, Австралия, Германия, Франция, Малайзия, Middle East, USA. Every one of the twenty largest markets has its own page with the full annual series. Источник: Министерство туризма и спорта Таиланда, провинциальная статистика, получено сентябрь 2026 г.; files refreshed 2026-09-05.