How to read these tables
The figures are guest arrivals at accommodation establishments in Phuket province — check-ins at hotels, resorts, guesthouses and other registered accommodation — as published by Thailand’s Ministry of Tourism and Sports, by nationality and by month. They are not airport arrivals and not visitor counts: a traveller who changes hotel is counted twice, a traveller in a private villa is not counted at all. The nationality is the one recorded at check-in; “Korea”, “USA” and the regional rows (“Middle East”, “East Europe”) are the ministry’s own labels. The tables show the ten largest foreign markets of each year — the set changes slightly from year to year — and the last column is the total for all foreign nationalities, 1,00,85,407 in 2025.
All foreign check-ins together peaked in दिसंबर 2025 (10,26,381) and bottomed in जून (6,92,365), a ratio of 1.5 between the busiest and the quietest month. November to March carried 44.6% of the year, June to August 23.5%. Before the pandemic the peak month averaged 12.2% of the year (जनवरी, 2013–2019); over 2023–2025 it is 10.2% (दिसंबर). An even calendar would give each month 8.3%. Among the six markets charted above, जर्मनी has the highest winter share (50.5% in November–March), भारत the widest swing between its busiest and quietest month (4.2×), ऑस्ट्रेलिया the flattest calendar (1.4×), and भारत the strongest growth since 2019 (+356.5%).
रूस: the winter-leaning market
रूस is the largest foreign market in 2025 with 17,48,249 check-ins (+92.3% vs 2019) and a winter-leaning market: 49.4% of Russian arrivals fall in November–March, against 21.2% in June–August. The peak month was जनवरी (1,85,626), the low अक्टूबर (1,10,589), a 1.7× swing. The pattern was the same before 2020 — the pre-COVID peak month was जनवरी at 16.5% of the year — but the base is now roughly twice as large, and Phuket’s highest monthly occupancy of 2025 was in जनवरी (86.4%); the same calendar drives the high-season prices in the index.
चीन: holiday calendar, not weather
चीन sent 12,85,894 check-ins in 2025 (−58.8% vs 2019, when it was the largest market). Its calendar follows Chinese holidays rather than Phuket’s dry season: the 2025 peak was जुलाई (1,50,214), the low जून (59,543); June–August carried 27.7% of the year and November–March 43.7%. Before the pandemic the strongest month averaged 11.3% of the year in जनवरी; over 2023–2025 it is दिसंबर at 10.8%. Month to month the Chinese series is the most volatile of the six (coefficient of variation 28.8% across the twelve months of 2025) — visa rules, flight capacity and news cycles move it within a single quarter, which is visible in the 2025 table.
भारत: two seasons
भारत is the third market with 10,29,588 check-ins in 2025, +356.5% vs 2019 — the fastest-growing of the six since then. Its seasonality is strongly seasonal (4.2× between दिसंबर, 1,16,972, and अगस्त, 28,135): the Indian school holidays in May–June carried 18.3% of the year, October — the Diwali and Dussehra window — 8.5%, and November–March 47.8%. Indian demand is what fills Phuket in months that used to be the low season, and it is a large part of why the island’s seasonality curve has flattened since 2019.
यूनाइटेड किंगडम, जर्मनी, ऑस्ट्रेलिया
The यूनाइटेड किंगडम (7,62,815 check-ins in 2025, +125.9% vs 2019) peaked in नवंबर (91,169) with the low in मार्च (39,587); November–March took 41.8% and the British summer holidays, June–August, 25.3% — a moderately seasonal profile with two shoulders rather than one winter peak.
जर्मनी (5,71,661, −10.5% vs 2019) is a classic winter market: 50.5% of German arrivals fall in November–March, the peak was फ़रवरी (65,245) and the low जून (31,252), 2.1× apart. The Christmas–New Year weeks and the weeks that follow are the densest part of the German year on the island.
ऑस्ट्रेलिया (6,28,551, +30.3% vs 2019) has the flattest calendar of the six: 1.4× between जनवरी (65,241) and सितंबर (46,235). Australian school holidays fall in every quarter and Phuket is a short direct flight, so the market fills the shoulder months as much as the peak.
What it means for a trip
If you want the island at its quietest, the tables point to जून; if you want to avoid a specific crowd, look at that market’s low month rather than the island total — the Russian low (अक्टूबर) and the Chinese low (जून) do not coincide. Prices follow the same calendar with a lag: the Phuket Travel Price Index records hotel and villa medians on the 1st and 15th of every month, so the seasonality here can be read against the price series. For climate by month — rain days, sea state, sunshine — see the best-time-to-visit page; for the definitions behind every column and the annual totals, the statistics hub.
The ten markets shown for 2025 are रूस, चीन, भारत, यूनाइटेड किंगडम, ऑस्ट्रेलिया, जर्मनी, फ्रांस, मलेशिया, Middle East, USA. Every one of the twenty largest markets has its own page with the full annual series. स्रोत: थाईलैंड पर्यटन एवं खेल मंत्रालय, प्रांतीय आँकड़े, सितंबर 2026 में प्राप्त; files refreshed 2026-09-05.