The index measures the 5★ hotel median in every area and the monthly median of 4+-bedroom villas; the staffed-villa market above them is priced per night from published agency ranges. Both sit on this page with their dates, so a budget can be placed on the map before anyone asks for a quote.
September 2026, median of independent listings, 25th–75th percentile range and sample; areas with n < 5 have no figure.
| Area | Median | P25–P75 | n | Coast |
|---|---|---|---|---|
| Surin | $307 | $160–$506 | 6 | West coast |
| Karon | $244 | $167–$246 | 5 | West coast |
| Mai Khao | $196 | $177–$263 | 12 | North |
| Panwa | $187 | $128–$425 | 7 | East coast |
| Bang Tao | $128 | $83–$182 | 10 | West coast |
| Layan | $107 | $78–$136 | 5 | West coast |
| Kamala | $79 | $68–$332 | 8 | West coast |
| Nai Yang | $79 | $58–$161 | 6 | North |
| Patong | $70 | $48–$159 | 6 | West coast |
| Chalong | $62 | $51–$92 | 6 | East coast |
5★ hotels, USD per night, September 2026. Range = 25th–75th percentile of the sample.
Source: Phuket Travel Price Index, hotels and villas series · All sources · 5★ hotels ranked
Indicative — assembled from dated published rates and converted at the ECB reference rate; not a quote. 32.985 THB and 0.86096 EUR per USD, ECB reference rate of 2026-09-03.
| Item | Published rate | Unit | As of |
|---|---|---|---|
| 5-bedroom luxury villa, Cape Yamu (east coast), nightly rate range across seasons | $840–3,600 | per villa, per night | September 2026 |
| 6–7-bedroom estate, Cape Yamu, nightly rate range across seasons | $1,500–7,650 | per villa, per night | September 2026 |
| 4-bedroom luxury villa, Kamala (west coast), nightly rate range across seasons | $1,150–2,500 | per villa, per night | September 2026 |
| 5–6-bedroom luxury villa, Kamala and Millionaires' Mile, nightly rate range across seasons | $1,280–6,500 | per villa, per night | September 2026 |
| 8–10-bedroom estate, Kamala headlands, nightly rate range across seasons | $2,000–32,000 | per villa, per night | September 2026 |
| Phuket luxury villa rentals, full market range quoted by a villa agency | $1,500–25,000 | per villa, per night | September 2026 |
| Flagship resort pavilion, Pansea Beach (Kamala), per night | $1,200–2,500 | per pavilion, per night | September 2026 |
Published headline rates on the retrieval date (Sep 5, 2026); low end = low season, high end = peak weeks. Not observations of the index and not quotes.
Source: Operator price lists, charter brokers and villa agencies, checked 2026-09-05 · All sources
The long-stay market the index observes — a different product from the nightly staffed villas above; shown for scale, not derived into a nightly rate.
The figures above come from two different measurements and should be read as such. The first is the index: on the 1st and the 15th of each month the site observes hotel and villa listings in every Phuket area and publishes the median with the sample size — $141 a night for a 5★ hotel island-wide in September 2026 (n = 87), $3,902 a month for a villa with four or more bedrooms (n = 24). Those are what the listed market actually charges, and an area with fewer than five 5★ listings gets no figure rather than a guess — this month that is Kata, Nai Thon, Nai Harn, Rawai, Phuket Town.
The second is the staffed-villa market, which the index does not observe because it is not listed by the night in the same way: the houses are managed by agencies, priced by season with a minimum stay, and rented with staff. For that market the page shows the published nightly ranges of the agencies themselves, checked on Sep 5, 2026: $840–3,600 for a 5-bedroom villa at Cape Yamu, $1,280–6,500 for five to six bedrooms on the Kamala headland, $1,500–7,650 for a 6–7-bedroom estate, and $2,000–32,000 for the eight-to-ten-bedroom estates at the top, where the single largest figure is one flagship house in the Christmas weeks. One agency states its whole Phuket range as $1,500–25,000 a night. These are reference figures, not quotes, and the low end of every range is the low season.
A thousand dollars a night is about 32,985 THB at the ECB rate of 2026-09-03. It is 7.1 times the island's 5★ hotel median and 3.3 times the median in Surin, the dearest 5★ area. In a hotel it buys the top of the room list: a pool villa or a suite at a flagship resort — $1,200–2,500 a night for a pavilion at the resort on Pansea Beach that defined the category, with the resort's own villas at $3,500–8,000. In the villa market it buys the bottom of the staffed range: a 4-bedroom house on the Kamala headland is $1,150–2,500 across the seasons, and a 5-bedroom villa at Cape Yamu starts at $840 in the low season and reaches $3,600 in the peak weeks.
What it buys in a villa that a hotel cannot sell is the house itself: a private pool that no one else uses, a kitchen with a cook in it, staff who come with the house — a villa manager, housekeeping, often a driver — and a table that seats the whole group. What it does not buy is a concierge desk, a spa on the premises, a beach club and breakfast that appears without anyone shopping for it; those come back into the budget as a private chef (15–30 % of the villa rate for a full-stay chef), spa visits and a car. For two people a top suite is usually the better private week; from four guests the villa wins on cost per bedroom and on privacy, and from eight the villa is the only option that keeps the group in one place.
Phuket's luxury villas sit in four places, and each has a reason. The Kamala headland — the stretch between Kamala and Surin that the agencies call the Millionaires' Mile — has the oldest estates and the sunset; its 5–6-bedroom houses are $1,280–6,500 a night. Cape Yamu on the east coast faces Phang Nga Bay, is twenty minutes from the marinas at Ao Po and Royal Phuket Marina, and has the newest large estates: $840–3,600 for five bedrooms, $1,500–7,650 for six to seven. Nai Thon and Layan on the north-west coast have the quiet beaches and the resort helipad; Bang Tao and the Laguna estate have the golf, the spas and the largest 5★ cluster — $128 a night median, n = 10.
The 5★ hotel ranking in the chart is a different map. Surin is the dearest 5★ area at $307 a night and Chalong the cheapest with a published median at $62 — a 5.0× spread inside one star class on one island. The reason is that the star is a facilities standard, not a price band: a 5★ in Patong is a large city resort competing on rate, a 5★ in Surin or Panwa is a small resort on a private beach competing on privacy. For a private week the second kind is the one that belongs in the same sentence as the villas.
A staffed villa is quoted per night with a minimum stay — five to seven nights in the high season, ten to fourteen over Christmas and Chinese New Year — plus a service charge and VAT that the agencies show either inside or beside the rate; the page's reference ranges are the headline rates as published. On top of the rate come the things that make the week private: a chef (a full-stay chef at 15–30 % of the rate, or per-dinner at a per-person price), the shopping at cost, a car and driver, and any event fee if there is a celebration. A deposit of 30–50 % holds the house; the balance is due four to eight weeks before arrival at most agencies, and the peak weeks are non-refundable earlier.
Three checks are worth more than any review score. First, the staff list: how many, who lives in, whether a cook is included or a chef is extra — the same house is advertised both ways. Second, the season on the rate card: a range on a listing spans the year, and the low end is not available in February. Third, the position on the map: the Kamala headland houses are on a hill above the beach, the Cape Yamu houses are on a bay with no swimming beach, the Layan houses are a walk from a quiet one — each is right for a different group, and a plan that names the house should say which. The concierge team's plan does; the request form is below.
Published agency ranges checked on Sep 5, 2026: $1,150–2,500 for a 4-bedroom villa in Kamala, $840–3,600 for a 5-bedroom villa at Cape Yamu, $1,500–7,650 for a 6–7-bedroom estate, and $2,000–32,000 for the eight-to-ten-bedroom estates. One agency states its whole Phuket range as $1,500–25,000. The low end of each range is the low season (May–October); the high end is the Christmas and Chinese New Year weeks.
$141 a night island-wide in September 2026 (n = 87), from the Phuket Travel Price Index. By area it runs from $62 in Chalong to $307 in Surin.
For two people, a pool villa or suite at a small 5★ resort on a private beach — Surin, Panwa, Layan — is simpler and often cheaper than a staffed house. From four guests a staffed villa costs less per bedroom, keeps the group at one table and one pool, and is the base a yacht day and a private chef fit into; from eight it is the only option that keeps everyone in one place.
The Kamala–Surin headland (the "Millionaires' Mile") for the oldest estates and the sunset; Cape Yamu on the east coast for the newest large estates twenty minutes from the marinas; Nai Thon and Layan for quiet beaches and a resort helipad; Bang Tao and the Laguna estate for golf, spas and the largest 5★ cluster.
The house, the pool and the staff that come with it — typically a villa manager, housekeeping and often a driver; a cook is included in some houses and a chef is extra in most (15–30 % of the rate for a full-stay chef). Service charge and VAT are shown inside or beside the rate; food shopping is at cost; a minimum stay of five to seven nights applies in the high season and ten to fourteen over the peak weeks.
No. The index measures listed villas by the month — $3,902 a month for four or more bedrooms island-wide (n = 24) — the long-stay market. Staffed luxury villas are rented by the night with a minimum stay, at rates that are published by the agencies rather than listed on the platforms the index observes; the page shows both, dated, and does not derive one from the other.
Concierge · Programmes from $10,000 a week
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